Cullowhee, N.C. – Western Carolina has hired Ben Jacobs as the Director of Sports Performance and Nutrition, the department announced today. In addition to managing WCU Athletics’ efforts in the David & Marie Brinkley Athletics Weightlifting Facility, Jacobs will also oversee the Catamount football program’s strength and conditioning initiatives.

A Certified Strength and Conditioning Specialist (CSCS) as well as Sports Nutritionist (Pn1), Jacobs brings over a decade of physical preparation experience to the position in Cullowhee that includes a combined nine years at the collegiate level. His high-energy and passionate coaching style, coupled with his holistic training approach, creates a unique training environment that allows the student-athletes he trains to thrive physically and psychologically in their respective sport.

Jacobs comes to Cullowhee having spent five years building the athletic performance staff and program at the University of Louisiana Monroe where he served as the Director of Sports Performance and Nutrition. He designed and implemented training for the Warhawks football program as the director and has experience working with both the baseball and golf programs while in an assistant role at ULM.

Prior to moving to Monroe, Jacobs spent two years an assistant performance coach at the University of North Texas in Denton, Texas, where he worked with the Mean Green football team and assisted with the UNT softball program. On the gridiron, he primarily worked with the wide receivers and defensive backs, while also overseeing all the speed development for the football team. He also spent time as an assistant performance coach at Davidson College in 2013.


Originally from Greensboro, N.C., Jacobs lettered twice as a goalkeeper at Lafayette College (2005-06) in Easton, Pa. He completed his undergraduate work at East Carolina where he earned a B.S. in exercise science in 2010. From 2009-11, he worked as a volunteer student performance coach at ECU working with the Pirates’ football, baseball, and track & field programs.

Jacobs earned his professional start at the IMG Academies in Bradenton, Fla., following his graduation where he progressed from an intern up to an assistant performance specialist where he learned from world-renowned speed coach Loren Seagrave and his assistant Kevin Heiberger. While working at the IMG Performance Institute, Jacobs assisted with National Football League Scouting Combine prep, NFL and Major League Baseball offseason training programs as well as the athletic development of hundreds of student-athletes.



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